Paula Odete FernandesPaula Fernandes PhD in Economics and Management, Professor of Management at the Polytechnic Institute of Bragança (IPB) - Portugal. She is a researcher and Scientific Coordinator of UNIAG (Applied Management Research Unit, since 2013) and was a reseacher at the Research Unit in Business Sciences (NECE-UBI, 2010-2017). She participated in 14 international and national projects I&D (6 as Responsible Researcher), supervised one PhD thesis and several master students (over 80 master theses). She published more than 200 publications in peer-reviewed journals, book chapters and proceedings, and has several communications at international scientific conferences and won 7 scientific awards. She serves as a member of Program Board and Organizing Committees for some Scientific Committees of International Conferences and has collaborated as a reviewer with several journals. Her current research interest is in Tourism Research, Importance-Performance Analysis, Management, Artificial Neural Network, Entrepreneurship, Econometric Modelling, Marketing and Strategic Management, Market Research, Corporate Social Responsibility and Sustainable, Higher Education Quality and Applied Research Methods. Read More Read Less