Paula Ladenburg LandPaula Land is a content strategy consultant and technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients ranging from nonprofits to large e-commerc sites. Paula has also worked as a Senior Content Strategist at NASA's Earth Science Data Systems (ESDS) group. As co-founder of Content Insight, she was the impetus behind the development of CAT, the Content Analysis Tool, which was designed to create automated content inventories.Paula is a frequent speaker at conferences and presents workshops and webinars on the topic of content inventories, audits, and analyses. She contributed the essay on the term content inventory to the book The Language of Content Strategy Read More Read Less