Panayiota J Alevizou

Panayiota J AlevizouPanayiota J. Alevizou is a lecturer in marketing in the University of Sheffield and an experienced marketing practitioner. She has used focus groups as a main research method for most of her publications. As a practitioner Panayiota organised and modrated focus groups for many years and in different European cities for consultancy projects. Panayiota leads an on-going project, utilising focus groups, which evaluates on-pack sustainability claims for companies. She is an affiliated member of the Chartered Institute of Marketing and a member of the Centre for Research in Marketing and Society based in the Management School.

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Sustainability in Fashion37 %
Publisher: Palgrave MacMillan
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01 Aug 2018
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Sustainability in Fashion37 %
Publisher: Palgrave MacMillan
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Conducting Focus Groups for Business and Management Students25 % NR
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Conducting Focus Groups for Business and Management Students24 % NR
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