Niall McKeownNiall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics geek. He has experienced the nasty effects of disruption and ispassionately committed to helping other business leaders avoid the same fate. The seven principles of digital business strategy is the antidote he has been applying successfully to hundreds of organizations since 1999. Read More Read Less