Neda ShahzadehNeda Shahzadeh has been passionate about creativity and art since childhood. Neda studied Fashion Design and Marketing in London before entering the world of luxury retail. She has worked for Matches Fashion and many other well-known brands, includin Prada, Chanel and Lanvin. Inspired by the character 'Pishi' that her daughter Diba designed, she set off on a mission to create a series of educational books for kids and parents. Read More Read Less