Nat G BodianNAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references ncluding Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press. Read More Read Less