Muhammad Asim NawazMuhammad Asim Nawaz is an assistant professor of marketing and currently serving at Lyallpur Business School, Government College University Faisalabad, Pakistan. He received his PhD from the School of Management, University of Science and Technology f China, in 2019. He holds an MBA and BBA in Marketing from the University of Central Punjab, Lahore, Pakistan. His research interests include destination brand management, destination loyalty, revisit intention, and consumer behaviour. He has supervised many master's and PhD candidates at the business school. He has published research articles in numerous national and international generals. He serves as an article editor with Sage Open and a reviewer with many well-known international journals. He is enthusiastic about working in challenging situations and completing new projects and assignments. Read More Read Less