Mitch TullMitch Tull is the Founder and Principal of Marketing Skill Partners LLC, a global consultancy that advises marketing capability leaders from leading pharmaceutical and healthcare companies on the marketing foundations required to deliver top-lne business results. An experienced pharmaceutical executive with expertise in global and healthcare marketing, Tull held numerous marketing leadership positions during his thirty plus years with Eli Lilly and Company, including leading Lilly's Marketing Institute. Mitch is also the co-founder of Practical Marketing Skills LLC, a marketing education content company, that provides educational and learning resources on topics related to insight discovery and strategic marketing. He received a Bachelor of Science degree in Pharmacy from the University of Arkansas and lives in Carmel, Indiana with his wife.