mike (formerly a lecturer in marketing at cranfield school of management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, uk) meldrum author - Books

Mike (Formerly a Lecturer in Marketing at Cranfield School of Management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, UK) Meldrum

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Marketing in a Nutshell

By: Mike Meldrum, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Mike (Formerly a Lecturer in Marketing at Cranfield School of Management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, UK) Meldrum

Publisher: Butterworth-Heinemann

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₹2,374

₹1,726

Binding:	Paperback
Release:	01 Mar 2007
Language:	English

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