Michael A StelznerMichael A. Stelzner is the founder of SocialMediaExaminer.com -- a popular online magazine that helps businesses answer social media questions with useful how-to articles, in-depth case studies, expert interviews, and original research. He also authoed the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit. Read More Read Less