Melissa EgglestonMelissa Eggleston is a content strategist and user experience (UX) specialist with clients throughout the United States. For businesses, nonprofits, and universities, she works as a consultant to eliminate zombie-like behavior one website at a time. ince 1997, she has created digital content for Bloomberg News, the Content Marketing Institute, Duke University, and many other organizations. Learn more at MelissaEgg.com. Read More Read Less