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McAlister Leigh McAlister

McAlister Leigh McAlister

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1.
Managing Market Share When Consumers Seek Variety11 % NR
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,189
₹1,058
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
2.
Theory of Consumer Promotions15 % NR
Theory of Consumer Promotions
By: Leigh McAlister
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,356
₹1,153
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
3.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior12 % NR
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,599
₹2,287
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
4.
Managing Market Share When Consumers Seek Variety12 % NR
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,491
₹2,192
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
Theory of Consumer Promotions12 % NR
Theory of Consumer Promotions
By: Leigh McAlister
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,599
₹2,287
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior15 % NR
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,356
₹1,153
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data11 % NR
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,189
₹1,058
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data12 % NR
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,491
₹2,192
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
9.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables11 % NR
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,189
₹1,058
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
10.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables12 % NR
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,491
₹2,192
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
11.
Variety Seeking Behavior2 % NR
Variety Seeking Behavior
By: Leigh McAlister, Edgar a Pessemier
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,186
₹1,162
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
12.
Dynamic Attribute Satiation Model of Variety Seeking Behavior3 % POD/NR
Dynamic Attribute Satiation Model of Variety Seeking Behavior
By: Leigh McAlister
Publisher: Sagwan Press
No Review Yet
₹1,356
₹1,315
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability3 % POD/NR
Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
By: Leigh McAlister
Publisher: Palala Press
No Review Yet
₹2,546
₹2,470
Binding:
Hardback
Release:
08 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
Variety Seeking Behavior2 % POD/NR
Variety Seeking Behavior
By: Leigh McAlister, Edgar a Pessemier
Publisher: Palala Press
No Review Yet
₹2,291
₹2,245
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior...NR
A Dynamic Attribute Satiation Model of Variety Seeking Behavior...
By: Leigh McAlister
Publisher: Hardpress Publishing
No Review Yet
₹1,028
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 18-20 Days Explain..
Free Shipping in India and low cost Worldwide.
16.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...NR
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...
By: Leigh McAlister
Publisher: Hardpress Publishing
No Review Yet
₹1,026
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 18-20 Days Explain..
Free Shipping in India and low cost Worldwide.
17.
Dynamic Attribute Satiation Model of Variety Seeking Behavior3 % NR
Dynamic Attribute Satiation Model of Variety Seeking Behavior
By: Leigh McAlister
Publisher: Lightning Source UK Ltd
No Review Yet
₹2,546
₹2,470
Binding:
Hardback
Release:
01 Jan 1900
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
18.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking BehaviorPOD/NR
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin, Sloan School of Management
Publisher: Franklin Classics Trade Press
No Review Yet
₹1,839
Binding:
Hardback
Release:
10 Nov 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
₹1,839
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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20.
Managing Market Share When Consumers Seek Variety
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg, Sloan School of Management
Publisher: Franklin Classics
No Review Yet
₹1,607
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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