Mary Yoko BrannenMary Yoko Brannen is Professor Emerita at San José State University and Honorary Professor of International Business (IB) at the Copenhagen Business School. Professor Brannen is a pioneer in the use of ethnographic methods in IB research and creditedwith broadening the range of research methods recognized by IB scholars to embrace qualitative mixed methods studies, ethnography, semiotics, and linguistical analysis.  After serving two consecutive elected terms as Deputy Editor of the Journal of International Business Studies (2011–2016), she was appointed Fellow of the Academy of International Business in 2016. She currently sits on the Advisory Boards of the Master of International Business at the Stockholm School of Economics in Sweden, the Groupe d'Études Management & Langage (GEM&L) in France, and the Center for Japanese Studies at Portland State University in the US. Read More Read Less