Mary J. CroninMary J. Cronin is Professor of Management in the Information Systems Department at the Carroll School of Management, Boston College. Her research analyzes the intersection of business strategy and technology, with a focus on industry transformation fom technology triggers such as the internet, wireless networking, and embedded product intelligence. She is the author of numerous books, including Doing Business on the Internet (1994) and Unchained Value (1999). Read More Read Less