Mary BranscombeMary Branscombe, a technology writer for more than 20 years, has written for the Financial Times, TechRadar, and ZDNet, where she co-writes a blog, 500 Words into the Future, with Simon Bisson. Simon Bisson is an IT journalist ad technology strategy consultant. He has written for many publications, from the Financial Times to ZDNet. Eric Butow is the owner of Butow Communications Group (BCG) which offers online marketing ROI improvement services for businesses. Read More Read Less