Marwa Gad MohsenMarwa Gad Mohsen is an experienced scholar and researcher with a background in industry. At the start of her career, she worked as a practitioner for many years through contributing in various roles in Egyptian-EU funded programs, supporting and upgrding SMEs in various sectors. Marwa then embarked upon her academic career in the UK. Over years, she contributed to research and teaching at UK and international institutions. Marwa is an Associate Professor of Marketing and Founding Faculty at Prince Mohammad Bin Salman College of Business and Entrepreneurship (MBSC) in KSA. Marwa is a Fellow of HEA (UK) and a Global Fellow of Babson College (USA). She holds a PhD in Marketing from Warwick Business School (UK) and MBA in Marketing & International Business from the American University in Cairo (Egypt). Marwa is published in many outstanding international journals including the Journal of Marketing Management, Journal of Services Marketing, and Advances in Consumer Research Read More Read Less