Mark TungateMark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articleshave appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world. Read More Read Less