Mark StivingMark Stiving, Ph.D., has studied, implemented, and taught pricing models for over 25 years. He is the author of the highly rated and readable book Impact Pricing: Your Blueprint For Driving Profits as well as weekly blogs since 2010 at ragmaticPricing.com and now at ImpactPricing.com. Mark has authored many articles on pricing and hosts the popular podcast Impact Pricing. Over 5000 people have attended his live pricing courses. He directed pricing at a multi-billion-dollar organization and has started and sold three companies. Mark lives in Reno, NV with his wife Carol and dog Jake. Read More Read Less