Mark KayMark J. Kay has been teaching marketing for over thirty years. He has a Ph.D. from Baruch College, the City University of New York as well as an MBA. He also holds two Masters degrees from the University of Chicago, and an BFA from the School of the rt Institute of Chicago. He has numerous published articles on branding, sustainability, and other marketing topics, and previously worked in advertising, promotion, and film production. Read More Read Less