Mark DurkinMark Durkin, PhD, is professor of marketing and executive dean of the Ulster University Business School based in Northern Ireland. Before joining Ulster University, Mark spent over a decade in sales and strategic marketing roles within the Bank of Irland Group. He is a senior fellow of the United Kingdom's Higher Education Academy and has published more than 50 academic journal articles. An invited scholar to Babson College, Boston, he is also visiting professor to Philadelphia University. Read More Read Less