Mark DimassimoMark DiMassimo is the creative chief of DiMassimo Goldstein (DiGo), the industry-leading agency in behavior-change marketing, which he founded in 1996 in New York City. As an expert and author on behavior-change marketing, DiMassimo speaks abot the intersection of advertising and branding with pop culture, frequently contributing to CNBC, CNN, Bloomberg, FoxNews, Fox5NY, and other media. Read More Read Less