Marieke K De Mooij

Marieke K De MooijMarieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several unversities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide. Read More Read Less

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Global Marketing and Advertising38 %
Publisher: Sage Publications
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13 Dec 2021
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Human and Mediated Communication Around the World37 %
Publisher: Springer
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27 Aug 2016
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Human and Mediated Communication Around the World37 %
Publisher: Springer
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₹9,072
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21 Oct 2013
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Global Marketing and Advertising19 % NR
Publisher: Sage Publications
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20 Dec 2021
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Global Marketing and Advertising33 %
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01 Dec 2018
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Global Marketing and Advertising: Understanding Cultural Paradoxes33 %
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11 Sep 2013
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12.
Consumer Behavior and Culture: Consequences for Global Marketing and AdvertisingNR
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29 Sep 2010
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