Marco HasslerMarco Hassler studied business administration at the University of St. Gallen, Switzerland, and now works as a Senior Principal Consultant at Merkle, a leading service provider for data-driven customer experience management. He advises large companie on the use of marketing technologies and data for more successful marketing and specializes in marketing automation, customer experience, and digital analytics.For over 20 years, he has been involved in digital topics such as digital marketing and web analytics. For a long time, he was the co-owner of the digital agency Namics and helped shape its development and expansion in German-speaking countries. Since 2008, he has been known as the author of the book Digital and Web Analytics and a specialist speaker and university lecturer on the said theme. Read More Read Less