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Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald

Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald

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1.
Market Segmentation43 %
Market Segmentation
By: Ian Dunbar, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Ian (Has worked with numerous companies around the world in segmentation workshops and research projects. He has held senior marketing positions in companies from both the service and manufacturing sectors and obtained his MBA from Cranfield University Sc, Ian (MBA from Cranfield University School of Management in the UK) Dunbar
Publisher: Butterworth-Heinemann
No Review Yet
₹4,428
₹2,524
Binding:
Paperback
Release:
01 Oct 2004
Language:
English
Available
Ships within 1-2 Days Explain..
2.
New Marketing64 %
New Marketing
By: Hugh Wilson, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Hugh (Director of the Centre for e-Marketing at Cranfield School of Management, UK) Wilson
Publisher: Butterworth-Heinemann
No Review Yet
₹5,123
₹1,844
Binding:
Paperback
Release:
24 Sep 2002
Language:
English
Available
Ships within 1-2 Days Explain..
3.
Marketing Plans for Service Businesses6 % NR
Marketing Plans for Service Businesses
By: Adrian Payne, Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Adrian (Cranfield School of Management, UK) Payne
Publisher: Elsevier Science & Technology
No Review Yet
₹5,316
₹4,997
Binding:
Paperback
Release:
13 Sep 2005
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
Marketing Due Diligence23 % NR
Marketing Due Diligence
By: Brian Smith, Malcolm McDonald , Keith Ward , Brian (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.) Smith, Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald
Publisher: Butterworth-Heinemann
No Review Yet
₹4,607
₹3,547
Binding:
Paperback
Release:
01 Mar 2007
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
Marketing in a Nutshell27 % NR
Marketing in a Nutshell
By: Mike Meldrum, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Mike (Formerly a Lecturer in Marketing at Cranfield School of Management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, UK) Meldrum
Publisher: Butterworth-Heinemann
No Review Yet
₹2,374
₹1,726
Binding:
Paperback
Release:
01 Mar 2007
Language:
English
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