Louise CanningDr Louise Canning is Associate Professor of Marketing at Kedge Business School, France. Louise's research has primarily been in business-to-business marketing, covering areas such as adaptation, business communication and sustainability in intr-firm relationships. Recent work includes social media in business markets, inter-firm relationships and SMES as well as the interface between business and consumer markets in relation to disposal practices and the circular economy. Her work has been published in journals such as Ecological Economics, European Journal of Marketing, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Marketing Management and Sociology.