Louis RosenfeldLou Rosenfeld is an independent information-architecture consultant. He has been instrumental in helping establish the field of information architecture and in articulating the role and value of librarianship within the field. He plaed a leading role in organizing and programming the first three information architecture conferences. Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. Since 1994, he has advised such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. He co-authored information architecture's best-selling book, Information Architecture for the World Wide Web. Jorge Arango is an information architect with twenty years of experience designing digital products and services. He is a partner in Futuredraft, a digital design consultancy, and has served the global UX community as president and director of the Information Architecture Institute. Read More Read Less