Lorraine C LadishPrior to launching Viva Fifty!, Lorraine was the Editor-in-Chief of Mamiverse.com, a bilingual publication for Latina moms that was sponsored by Target. Before this she managed the section Consejos de Mamá of About.com, then owned by the New York Tims. Between 2005 and 2009, she was a writer for the now defunct La Palma of the Palm Beach Post, writing weekly features on relevant Latinos in the Palm Beach Area as well as book reviews and author interviews. In Spain, where Lorraine lived prior to moving to the U.S., she appeared on numerous television, newspaper and radio programs discussing her books. Many top brands that are looking to reach both Latinas and the over-50 population contract Lorraine for her consulting expertise. Viva Fifty! has become the brand that companies, consumers, and the media seek when wanting information on this consumer group. Lorraine has the pulse, the heart, and the mind of this consumer group and is now looking to extend the brand with the Viva Fifty! book. Lorriane C. Ladish resides in Sarasota, FL with her husband and their blended families (4 kids). Read More Read Less