Liu BaochengProfessor, Founder and Director of the Center for International Business Ethics (CIBE) and Center for Green Entrepreneurship (CGE) at the University of International Business and Economics (UIBE), Beijing/China. Dr Liu is the Director of the Center fr North America at UIBE, his area of research and teaching covers marketing, business ethics, cross-cultural communication and business law.教授，对外经济贸易大学国际经济伦理研究中心及绿色创业研究中心创始人、主任，对外经济贸易大学北美研究中心主任，中美国际管理学院与中法国际工商管理学院创始人。其研究领域包括市场营销、商业伦理、跨文化沟通以及商法。 Read More Read Less