Lisa DukeLisa Duke is an award-winning digital learning designer, researcher, and writer. She has authored more than 65 case studies for the faculty at IMD, INSEAD, and London Business School, where she serves as an executive education faculty member. She is n expert for IMD's EMBA program on the customer and the digital transformation modules. As an executive coach, she has supported executives in developing their marketing, pricing, strategy, and digital transformation capabilities. Lisa also consults for leading global business schools and corporate clients. Lisa holds a first-class honors degree in Business Computing, an MBA from the London Business School, an MSc in Organizational Psychology from Birkbeck College, University of London. Currently, she is studying for a Doctorate at SDA Bocconi in Milan. Learn more at www.real-impact-marketing.com. Read More Read Less