Leigh SparksLeigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling. He is editor of the leading European retail journal (The International Review of Retail, Distribution and Consumer Research), and on the eitorial boards of several leading marketing and business journals. In 2002-2004, he was a member of the UK Department of Trade and Industry's Retail Strategy Group. He is a member of the Chartered Institute of Logistics and Transport and Chair of the Academy of Marketing Research Committee. Read More Read Less