Leigh McAlister Leigh

Leigh McAlister Leigh

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1.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior12 % NR
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2.
Managing Market Share When Consumers Seek Variety2 % NR
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₹2,264
₹2,219
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
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3.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior11 % NR
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4.
Theory of Consumer Promotions11 % NR
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₹1,345
₹1,197
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
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5.
Theory of Consumer Promotions12 % NR
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₹2,695
₹2,372
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
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6.
Managing Market Share When Consumers Seek Variety11 % NR
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₹1,232
₹1,096
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Paperback
Release:
18 Jul 2023
Language:
English
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7.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data11 % NR
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8.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data2 % NR
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9.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables2 % NR
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Binding:
Hardback
Release:
27 Oct 2022
Language:
English
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10.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables11 % NR
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₹1,232
₹1,096
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Paperback
Release:
27 Oct 2022
Language:
English
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12.
Variety Seeking Behavior2 % NR
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₹1,172
₹1,149
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
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13.
Dynamic Attribute Satiation Model of Variety Seeking Behavior3 % NR
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₹2,516
₹2,441
Binding:
Hardback
Release:
01 Jan 1900
Language:
English
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14.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior...NR
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₹1,081
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
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15.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...NR
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₹1,078
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
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19.
Managing Market Share When Consumers Seek Variety
Publisher: Franklin Classics
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₹1,607
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
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20.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
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