Leigh McAlister Leigh

Leigh McAlister Leigh

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1.
Managing Market Share When Consumers Seek Variety11 % NR
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18 Jul 2023
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2.
Theory of Consumer Promotions15 % NR
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18 Jul 2023
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3.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior12 % NR
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Managing Market Share When Consumers Seek Variety12 % NR
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₹2,192
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18 Jul 2023
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5.
Theory of Consumer Promotions12 % NR
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18 Jul 2023
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6.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior15 % NR
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7.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data11 % NR
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8.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data12 % NR
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9.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables11 % NR
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27 Oct 2022
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10.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables12 % NR
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27 Oct 2022
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11.
Variety Seeking Behavior2 % NR
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₹1,162
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Release:
20 Feb 2018
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15.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior...NR
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Release:
19 Dec 2013
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16.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...NR
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19 Dec 2013
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17.
Dynamic Attribute Satiation Model of Variety Seeking Behavior3 % NR
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₹2,546
₹2,470
Binding:
Hardback
Release:
01 Jan 1900
Language:
English
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18.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
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20.
Managing Market Share When Consumers Seek Variety
Publisher: Franklin Classics
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₹1,607
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
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