Lee W FrederiksenLee Frederiksen, Ph.D. is an award-winning marketer and renowned business strategist who helped pioneer the field of research-driven marketing. Lee draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successul firms to help businesses achieve high growth and profitability. His research also forms the basis for his six highly acclaimed books on organizational growth, marketing and business strategy. He is Managing Partner at Hinge, a leader in branding and marketing for professional services firms. Read More Read Less