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Koen Pauwels

Koen PauwelsKOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.

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1.
Break the Wall43 %
Break the Wall
By: Koen Pauwels, Yakov Bart, Zeynep (Northeastern University, USA) Aksehirli, Yakov (Northeastern University, USA) Bart, Kwong (Northeastern University, USA) Chan
Publisher: Emerald Publishing Limited
No Review Yet
₹2,262
₹1,289
Binding:
Paperback
Release:
14 Dec 2022
Language:
English
Available
Ships within 12-14 Days Explain..
2.
Advanced Methods for Modeling Markets37 %
Advanced Methods for Modeling Markets
By: Peter S. H. Leeflang, Koen H. Pauwels, Jaap E. Wieringa, Peter S H Leeflang, Koen H Pauwels
Publisher: Springer
No Review Yet
₹31,680
₹19,958
Binding:
Paperback
Release:
13 May 2018
Language:
English
Available
Ships within 12-14 Days Explain..
3.
Advanced Methods for Modeling Markets37 %
Advanced Methods for Modeling Markets
By: Peter S. H. Leeflang, Koen H. Pauwels, Jaap E. Wieringa, T. H. A Bijmolt, Peter Leeflang
Publisher: Springer
No Review Yet
₹31,680
₹19,958
Binding:
Hardback
Release:
06 Sep 2017
Language:
English
Available
Ships within 12-14 Days Explain..
4.
It's Not the Size of the Data -- It's How You Use It30 % NR
It's Not the Size of the Data -- It's How You Use It
By: Koen Pauwels
Publisher: Amacom
No Review Yet
₹1,740
₹1,218
Binding:
Paperback
Release:
16 Feb 2021
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
It's Not the Size of the Data - It's How You Use It40 % NR
It's Not the Size of the Data - It's How You Use It
By: Koen Pauwels
Publisher: Amacom
No Review Yet
₹2,606
₹1,564
Binding:
Hardback
Release:
26 Mar 2014
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Modeling Dynamic Relations Among Marketing and Performance Metrics25 % POD/NR
Modeling Dynamic Relations Among Marketing and Performance Metrics
By: Koen H. Pauwels, Koen H Pauwels
Publisher: Now Publishers
No Review Yet
₹8,415
₹6,311
Binding:
Paperback
Release:
05 Dec 2018
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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