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Klaus Backhaus

Klaus BackhausKLAUS BACKHAUS is Director of the Institut für Anlagen und Systemtechnologien at the Marketing Centrum Münster which is part of the Westfälische Wilhelms-Universität Münster in Germany.

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1.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,766
Binding:
SA
Release:
29 Jun 2023
Language:
English
Available
Ships within 10-12 Days Explain..
2.
Multivariate Analysemethoden36 %
Multivariate Analysemethoden
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹6,071
₹3,885
Binding:
SF
Release:
15 Jul 2025
Language:
German
Available
Ships within 14-16 Days Explain..
3.
Multivariate Analysis38 %
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹6,131
₹3,801
Binding:
SF
Release:
24 Aug 2025
Language:
English
Available
Ships within 2-4 Days Explain..
4.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,766
Binding:
SA
Release:
14 Oct 2021
Language:
English
Available
Ships within 10-12 Days Explain..
5.
MarktLab 2.037 %
MarktLab 2.0
By: Klaus Backhaus, Philipp Buff
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹7,674
₹4,835
Binding:
Paperback
Release:
20 May 2019
Language:
German
Available
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6.
Marktleistung und Wettbewerb36 %
Marktleistung und Wettbewerb
By: Klaus Backhaus, Michael Kleinaltenkamp, Wulff Plinke, Bernd Günter, Hans Raffée
Publisher: Gabler
No Review Yet
₹5,628
₹3,602
Binding:
Paperback
Release:
03 Oct 2013
Language:
German
Available
Ships within 14-16 Days Explain..
7.
Direktvertrieb in der Investitionsgüterindustrie36 %
Direktvertrieb in der Investitionsgüterindustrie
By: Klaus Backhaus
Publisher: Gabler
No Review Yet
₹5,628
₹3,602
Binding:
Paperback
Release:
01 Jan 1974
Language:
German
Available
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8.
Fortgeschrittene Multivariate Analysemethoden37 %
Fortgeschrittene Multivariate Analysemethoden
By: Klaus Backhaus, Bernd Erichson, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹8,187
₹5,158
Binding:
Paperback
Release:
23 Oct 2015
Language:
German
Available
Ships within 22-24 Days Explain..
9.
Handbuch Business-to-Business-Marketing37 %
Handbuch Business-to-Business-Marketing
By: Klaus Backhaus, Markus Voeth
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹17,397
₹10,960
Binding:
Hardback
Release:
21 Jul 2015
Language:
German
Available
Ships within 22-24 Days Explain..
10.
Entwicklung einer Marketing-Konzeption mit SPSS/PC+35 %
Entwicklung einer Marketing-Konzeption mit SPSS/PC+
By: Klaus Backhaus, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,046
₹1,330
Binding:
Paperback
Release:
21 Mar 1989
Language:
German
Available
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11.
Hurdle Race Marketing36 %
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,737
₹1,752
Binding:
Paperback
Release:
24 Sep 2016
Language:
English
Available
Ships within 22-24 Days Explain..
12.
Hurdle Race Marketing36 %
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,737
₹1,752
Binding:
Hardback
Release:
06 Jun 2013
Language:
English
Available
Ships within 14-16 Days Explain..
13.
Vermarktung hybrider Leistungsbündel37 %
Vermarktung hybrider Leistungsbündel
By: Ralf Knackstedt, Daniel Beverungen, Jörg Becker, Klaus Backhaus, Michael Steiner
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹10,233
₹6,447
Binding:
Hardback
Release:
19 May 2010
Language:
German
Available
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14.
Tarifwahlverhalten im Business-to-Business-Bereich37 %
Tarifwahlverhalten im Business-to-Business-Bereich
By: Susanne Stingel, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Gabler
No Review Yet
₹7,163
₹4,513
Binding:
Paperback
Release:
12 Jun 2008
Language:
German
Available
Ships within 14-16 Days Explain..
15.
Industrielle Verhandlungen37 %
Industrielle Verhandlungen
By: Ingmar Geiger, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
₹7,163
₹4,513
Binding:
Paperback
Release:
25 Oct 2007
Language:
German
Available
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16.
Geld-zurück-Garantien37 %
Geld-zurück-Garantien
By: Matthias Vieth, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Gabler
No Review Yet
₹8,187
₹5,158
Binding:
Paperback
Release:
25 Nov 2008
Language:
German
Available
Ships within 14-16 Days Explain..
17.
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen37 %
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen
By: Thomas Hillig, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
₹6,140
₹3,868
Binding:
Paperback
Release:
25 Apr 2006
Language:
German
Available
Ships within 14-16 Days Explain..
18.
Industriegutermarketing: Grundlagen des Business-to-Business-MarketingsNR
Industriegutermarketing: Grundlagen des Business-to-Business-Marketings
By: Backhaus, Klaus, Voeth, Markus
Publisher: Vahlen Franz GmbH
No Review Yet
₹4,882
Binding:
Hardcover
Release:
10/21/2014
Language:
German
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
19.
International Marketing3 % POD/NR
International Marketing
By: Klaus Backhaus, Markus Voeth, Joachim Büschken
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹9,955
₹9,656
Binding:
Paperback
Release:
29 Oct 2004
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Fortgeschrittene Multivariate Analysemethoden
Fortgeschrittene Multivariate Analysemethoden
By: Klaus Backhaus, Bernd Erichson, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹3,866
Binding:
SF
Release:
28 Feb 2026
Language:
German
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