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Klaus Backhaus

Klaus BackhausKLAUS BACKHAUS is Director of the Institut für Anlagen und Systemtechnologien at the Marketing Centrum Münster which is part of the Westfälische Wilhelms-Universität Münster in Germany.

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1.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,635
Binding:
SA
Release:
07 Aug 2023
Language:
English
Available
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2.
Multivariate Analysemethoden36 %
Multivariate Analysemethoden
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson
Publisher: Springer Nature B.V.
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₹4,436
₹2,839
Binding:
Paperback
Release:
28 Jun 2023
Language:
German
Available
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3.
Multivariate Analysemethoden36 %
Multivariate Analysemethoden
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer
No Review Yet
₹3,992
₹2,555
Binding:
SA
Release:
08 May 2021
Language:
German
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4.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer Fachmedien Wiesbaden
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₹2,635
Binding:
SA
Release:
09 Aug 2021
Language:
English
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5.
Marktlab 2.037 %
Marktlab 2.0
By: Klaus Backhaus, Philipp Buff
Publisher: Springer Vieweg
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₹6,728
₹4,239
Binding:
Paperback
Release:
20 May 2019
Language:
German
Available
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6.
Fortgeschrittene Multivariate Analysemethoden37 %
Fortgeschrittene Multivariate Analysemethoden
By: Klaus Backhaus, Bernd Erichson, Rolf Weiber
Publisher: Springer Gabler
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₹7,177
₹4,522
Binding:
Paperback
Release:
23 Oct 2015
Language:
German
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7.
Handbuch Business-To-Business-Marketing37 %
Handbuch Business-To-Business-Marketing
By: Klaus Backhaus, Markus Voeth
Publisher: Springer Gabler
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₹15,252
₹9,609
Binding:
Hardback
Release:
21 Jul 2015
Language:
German
Available
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8.
Direktvertrieb in Der Investitionsgüterindustrie36 %
Direktvertrieb in Der Investitionsgüterindustrie
By: Klaus Backhaus
Publisher: Gabler Verlag
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₹4,934
₹3,158
Binding:
Paperback
Release:
01 Jan 1974
Language:
German
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9.
Entwicklung Einer Marketing-Konzeption Mit Spss/Pc+35 %
Entwicklung Einer Marketing-Konzeption Mit Spss/Pc+
By: Klaus Backhaus, Rolf Weiber
Publisher: Springer
No Review Yet
₹1,794
₹1,166
Binding:
Paperback
Release:
21 Mar 1989
Language:
German
Available
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10.
Marktleistung Und Wettbewerb36 %
Marktleistung Und Wettbewerb
By: Klaus Backhaus, Hans Raffee, Michael Kleinaltenkamp, Wulff Plinke, Bernd Gunter
Publisher: Gabler Verlag
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₹4,934
₹3,158
Binding:
Paperback
Release:
03 Oct 2013
Language:
German
Available
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11.
Tarifwahlverhalten Im Business-To-Business-Bereich37 %
Tarifwahlverhalten Im Business-To-Business-Bereich
By: Prof Dr Dr H. C. Klaus Backhaus, Susanne Stingel, Prof Dr Dr H C Klaus Backhaus
Publisher: Gabler Verlag
No Review Yet
₹6,280
₹3,956
Binding:
Paperback
Release:
12 Jun 2008
Language:
German
Available
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12.
Verfahrensvarianten Der Conjoint-Analyse Zur Prognose Von Kaufentscheidungen36 %
Verfahrensvarianten Der Conjoint-Analyse Zur Prognose Von Kaufentscheidungen
By: Prof Dr Dr H. C. Klaus Backhaus, Thomas Hillig, Prof Dr Dr H C Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
₹5,383
₹3,445
Binding:
Paperback
Release:
25 Apr 2006
Language:
German
Available
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13.
Geld-Zurück-Garantien37 %
Geld-Zurück-Garantien
By: Prof Dr Dr H. C. Klaus Backhaus, Matthias Vieth, Prof Dr Dr H C Klaus Backhaus
Publisher: Gabler Verlag
No Review Yet
₹7,177
₹4,522
Binding:
Paperback
Release:
25 Nov 2008
Language:
German
Available
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14.
Industrielle Verhandlungen37 %
Industrielle Verhandlungen
By: Prof Dr Dr H. C. Klaus Backhaus, Ingmar Geiger, Prof Dr Dr H C Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
₹6,280
₹3,956
Binding:
Paperback
Release:
25 Oct 2007
Language:
German
Available
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15.
Vermarktung Hybrider Leistungsbündel37 %
Vermarktung Hybrider Leistungsbündel
By: Ralf Knackstedt, Daniel Beverungen, Jörg Becker, Klaus Backhaus, Jorg Becker
Publisher: Springer
No Review Yet
₹8,972
₹5,652
Binding:
Hardback
Release:
19 May 2010
Language:
German
Available
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16.
Hurdle Race Marketing36 %
Hurdle Race Marketing
By: Karen Krings, Dianne West, Karen (ILT) Krings, Dianne (TRN) West, Klaus Backhaus
Publisher: Springer Gabler
No Review Yet
₹2,400
₹1,536
Binding:
Hardback
Release:
06 Jun 2013
Language:
English
Available
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17.
Hurdle Race Marketing36 %
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer Gabler
No Review Yet
₹2,400
₹1,536
Binding:
Paperback
Release:
24 Sep 2016
Language:
English
Available
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18.
International Marketing7 % POD/NR
International Marketing
By: Klaus Backhaus, Joachim Buschken, Markus Voeth, Joachim Büschken
Publisher: Red Globe Press
No Review Yet
₹9,680
₹9,002
Binding:
Paperback
Release:
01 Jan 2005
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
Industriegutermarketing: Grundlagen des Business-to-Business-Marketings
Industriegutermarketing: Grundlagen des Business-to-Business-Marketings
By: Backhaus, Klaus, Voeth, Markus
Publisher: Vahlen Franz GmbH
No Review Yet
₹247
Binding:
Hardcover
Release:
10/21/2014
Language:
German
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20.
Industrial Marketing43 %
Industrial Marketing
By: Klaus Backhaus, David T. Wilson
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹6,220
₹3,545
Binding:
Hardcover
Release:
01 Dec 1985
Language:
English
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