Kiko MoraKiko Mora is Professor of Semiotics of Advertising and Consumption, and Culture Industries in the Department of Communication and Social Psychology at the University of Alicante, Spain. He also teaches flamenco and popular music at the Universty of Córdoba, Spain. He is co-editor of Rock around Spain. Historia, industria, escenas y medios de comunicación (2013) and author of De cera y goma laca. La producción de música española en la industria fonográfica estadounidense: 1894-1914(2018). Read More Read Less