Keith J ButterickKeith J. Butterick is director of the Huddersfield Centre for Communication and Consultation Research at the University of Huddersfield and the author of Introducing Public Relations Theory and Practice (Sage, 2011) and omplacency and Collusion (Pluto, 2015). He is an award winning business journalist, magazine editor and former director of a financial Public Relations consultancy. Read More Read Less