Kay AllisonKay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Nothwestern University's graduate Integrated Marketing Communications program, and has been quoted in leading publications including the Los Angeles Times, Investor's Business Daily, the Chicago Sun-Times, and the Economist. Read More Read Less