Katy MilkmanKaty Milkman is a behavioural scientist and Professor at The Wharton School at the University of Pennsylvania. Over the course of her career, she has worked with or advised dozens of organisations on how to encourage positive change, including Google the U.S. Department of Defense, the American Red Cross and Morningstar. Her research is regularly featured by major media outlets, such as the New York Times, the Wall Street Journal and NPR. She currently co-directs the Behavior Change for Good Initiative at the University of Pennsylvania and hosts Choiceology, a popular Charles Schwab podcast about behavioural economics. Read More Read Less