Jose Marti ParrenoJose Marti-Parreño (PhD, Polytechnic University of Valencia, Spain) is Associate Professor in the Department of Business, Faculty of Social Sciences, Universidad Europea de Valencia. His main research areas include consumer behavior, marketing communcations (hybrid messages such as product placement, branded entertainment, and advergaming), digital marketing, mobile marketing, and social networking sites. His research has been published in refereed journals such as Industrial Management & Data Systems, Online Information Review, International Journal of Mobile Communications, and Journal of Brand Management. He has authored and co-authored seven books on marketing including Engagement Marketing (Financial Times/Prentice Hall, 2008). He serves as a reviewer in several international journals including Journal of Product & Brand Management and Industrial Management & Data Systems. He has been awarded in research (marketing) by the INBAM (International Network of Business and Management Journals). His teaching abroad experience includes teaching seminars in the USA, United Kingdom, Finland, Germany, and The Netherlands. Read More Read Less