John T UmhoeferJohn T. Umhoefer spent his childhood scrambling up the bluffs of La Crosse, Wisconsin, finding mysteries in every quiet coulee. From his roots in Wisconsin's Driftless Area, John ventured to the University of Wisconsin to gain a degree in journalism.Always writing but never a writer, his Midwest pragmatism led him through trade journalism, public relations and finally leadership of the Wisconsin Cheese Makers Association. There he found the voice, the work ethic, and generational sense of place among the craftsmen in dairy that would forever ground his roving imagination in tilled fields, dark bars and hidden valleys. Read More Read Less