John SwarbrookeJohn Swarbrooke is Head of Department and Professor of Tourism at Manchester Metropolitan University. Previously he was Director of the Centre for International Tourism Research at Sheffield Hallam University in the UK and Director o Cesar Ritz Colleges Switzerland. He is  Professeur Visitant , IMHI/ESSEC Paris and former chair of ATLAS and Board member of TTRA Europe. John is author of eight books in the tourism field. He worked on consultancy and research projects in more than twenty countries and been a keynote speaker at more than thirty international conferences. He is Fellow of the Royal Society for the Encouragement of the Arts, Manufactures and Science. Read More Read Less