John Paulo Cardoso
John Paulo Cardoso is chief creative officer of Spyder Works Inc. and a world-class creative director who believes that true design brings meaning to the mass of unrelated needs, wants, ideas, and perceptions. John is responsible for ensuring tht creativity--in all its forms, through all the firm's work--manifests itself in business results. With over twenty years in design, he has brought his unconventional thinking to clients in many industries, from emerging businesses to multinational corporations.

John founded Spyder Desktop Studio in 1992 to support the development of leading international brands such as Agfa, Estée Lauder, and Revlon. In 2003 he formed Spyder Works Inc. with Ken, transforming the firm from a leading provider of creative design to a comprehensive provider of business and marketing strategy, integrated design, and communications.

At Spyder Works John leads the creative team with the innovative branding model Eight Steps to Brand Re(Invention)(TM). He is also the co-developer of the firm's model for integrated business and design thinking, Building Business by Design(R).

John has an honors BA in fine art history from the University of Toronto and holds a certificate of design from the internationally acclaimed Art Centre in Toronto. Read More Read Less