John F SherryJohn F. Sherry, Jr. is Herrick Chair and Chairman of the Marketing Department at University of Notre Dame. He is the co-author of Resurgence: The Four Stages of Market-Focused Reinvention. An anthropologist, he taught at Northwestern's KelloggSchool for over two decades. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. Read More Read Less