Joel Le BonJoël Le Bon is a marketing professor at the University of Houston C.T. Bauer College of Business where he also serves as Director of Executive Education for the Sales Excellence Institute. He received a Bachelor of Arts in Management Science, a Maste of Science in Marketing and Strategy, and a PhD in Marketing from the University of Paris Dauphine. His research has received numerous awards and distinctions and has been published in leading academic journals. He is also the rst international professor awarded the AMA's Prentice Hall Solomon-Marshall-Stuart Teaching Award for Innovative Excellence in Marketing Education. Read More Read Less