· FLAT 10% Off (Maximum Discount Rs.50) Use Code - BWSPECIAL10
· Grab Bestselling Books upto 50% Off!
Joel H SteckelJoel Steckel is Professor of Marketing at New York University Stern School of Business. Steckel was the founding president of the INFORMS Society for Marketing Science and has published numerous articles in publications including Journal of MarketingResearch, Marketing Science, The Trademark Reporter, University of Pennsylvania Journal of Business Law, University of Chicago Law Review, and Emory Law Journal. Read More Read Less
An OTP has been sent to your Registered Email Id:
Resend Verification Code