Joanne T LawrenceJoanne T. Lawrence is Global Professor of Corporate Responsibility and Social Innovation at Hult International Business School (Boston-Dubai-London-San Francisco-Shanghai). Prior to Hult, she was an adjunct professor of strategy and anagement at INSEAD (1993-2007) where she addressed the critical role of strategic communication, stakeholder relationships and aligned organizational cultures in realizing strategy and was involved in Project RESPONSE. She has worked across multiple industries, with multinational companies and global organizations such as BP and the World Bank as well as with smaller, socially-focused enterprises such as Tom's of Maine and Economic Development Imports. While vice president at UK-based healthcare company SmithKline Beecham (today part of GlaxoSmithKline), she coordinated 'Simply Better, ' a ground-breaking, global organizational change initiative that was the subject of From Promise to Performance: The Journey of Transformation at SmithKline Beecham (Harvard Business School Press, 1997) and an award-winning INSEAD case study. Read More Read Less