Jill ZwetchkenbaumJill Zwetchkenbaum brings her unique lens into law firms by adopting best practices from two of the most advanced client service industries: hospitality and luxury fitness. As a part of her dynamic role within an Am 200 law firm's award-winning Businss Development department, Jill led the firm's successful client feedback program, which involves conducting and analyzing client service interviews, capturing valuable feedback, and ensuring the firm and its clients continue to remain cohesive. And in her current role at Mintz, Jill works alongside her team and practice group to guide, execute, and support business development and marketing strategies, including those related to client retention and development, communications, and brand awareness. Jill is the Co-Chair the Legal Sales & Service Organization's Editorial Board. Prior to this, she served on the Legal Marketing Association's Northeast Board's Executive Committee.
Jill is also the co-author of The Law Firm Client Service Interview Playbook, a step-by-step guide to incorporating client service interviews into your firm's client relationship management strategy. Read More Read Less