Jerry R WilsonJerry R. Wilson was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing, which was the first book that focused on wht is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley's Believe It or Not!, helping them rethink customer philosophies, service strategies, and practices. Read More Read Less