Jeganathan Gomathi SankarDr. Jeganathan Gomathi Sankar, a distinguished educator specializing in marketing, currently serves as a faculty member at the BSSS Institute of Advanced Studies. With an illustrious academic background, he earned his Ph.D. from Pondicherry Universit, where his research focused on information diffusion, ICT, marketing technology, AI, and Data Science. His impactful research contributions have been published in reputable journals indexed in Scopus and ABDC. Formerly associated with the Saveetha School of Management, Dr. Sankar played a significant role in advancing marketing education. Dr. Sankar's teaching philosophy revolves around integrating theoretical insights with practical applications, providing students with a comprehensive understanding of contemporary marketing trends. Beyond the classroom, he possesses proficiency in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python, elevating the sophistication of his research endeavors. With a commitment to academic excellence, Dr. Sankar fosters an environment that encourages critical thinking among students. Known for his engaging teaching style, he continues to shape future marketing professionals at the BSSS Institute of Advanced Studies. His dedication to advancing knowledge in marketing and technology is exemplified by his completed Ph.D. from Pondicherry Central University and a robust track record of research and teaching achievements. Read More Read Less