Jeff HasenJEFF HASEN is Chief Marketing Officer at Hipcricket, a leading mobile marketing and mobile advertising company. Named a Top CMO on Twitter, Jeff is also the cocreator of the certification program for the Mobile Marketing Association and one of two inividuals certified by the MMA to train on mobile marketing definitions, techniques, and benefits. He is a frequent speaker at industry events and writes for Mobile Marketer, www.imediaconnection.com, www.Technorati.com, and www.mobilegroove.com. He actively tweets @jeffhasen and blogs at jeffhasen.com. Read More Read Less